Inspired by the popularity of Stranger Things, in 2020, I created this physical board game to help Field Sales Managers learn about, and more importantly, practice demoing and selling a new mobile device.

Approximately 450 learners participated in this hands-on device training.

Each card type had the learner perform a different sales function. Demo cards encouraged the learners to demonstrate the “hidden features” of the new device. Competitive cards forced the learners, who represented different districts, to compete against each other. (They LOVED that!) The Positioning cards helped the learners to practice selling the new device and its features. Finally, the Challenge card was used to help each table “self-police” each other to free up the trainers and facilitators.

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